Long gone are the days small business owners were astounded by the word ‘blog.’ Now, many are more than familiar with the word. Blogging is a very useful tool that your small business can employ to attract new buyers and create brand awareness. Blogging is often included in marketing strategies of big companies.
Your small business doesn’t need to spend a fortune getting into the business of blogging. In fact, you can start a blog for free on a CMS like WordPress or Joomla. Specialised services like WordPress hosting also make it easy and affordable for smaller companies to maintain a blog. What your small business would really have to worry about it gathering followers for the blog. Read ahead to find out useful tips for starting a blog and popularizing it:
Don’t use the free hosting services provided by the CMS. Take full control of your blog by using buying a plan on your own. You will get plenty of bandwidth and features to handle all the traffic that your blog attracts. Spend some time searching for the best WordPress web hosting plan before committing to one.
Keep Posts Short
Web users have notoriously short attention spans. Your target audience will not spend hours reading one of your blog posts. Therefore, keep posts short, ideally under 500 words. You can occasionally post a longer post if needed. Keep sentences short and easily digestible as well.
Web users are highly visually oriented. Most users won’t stay with your blog if all they can see are lines and lines of text. Retain users with highly eye-catching visuals that will prompt them to keep reading and scrolling. Use images as well as infographics. Video is a great visual tool too.
Use Organic Keywords
The last thing you want to do on your blog is to stuff it with keywords. The prose should flow naturally. Therefore, use organic keywords, or don’t use keywords at all. Natural language is the best when it comes to blogging.
Share on Social Media
Don’t forget to share your blog posts on social media and have others share links as well. Social media is very important when it comes to popularizing your blog.
Have Your Posts Published Elsewhere
Don’t confine your posts to your own blog. They won’t attract many readers in the beginning. Therefore, publish your posts on other, more popular blogs, to find new readers.
Don’t expect your blog to become popular overnight. By all chances, it probably won’t. You will have to spend a considerable amount of time and effort to make your blog popular.
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